Monday, August 28, 2006

Auctions Replace Negotiated Settlement? Not Likely

Just found a article at a fellow NJ blogger site talking about the Prudential, Fox & Roach deal with Sheldon Good & Co. Frankly, auctions are a marketing tool for a quick sale. It is true that there are bargains to be found at auctions, but everybody has to have done his homework and know the market value of the property at bid. Novice or inexperienced bidders can drive the price of a property well beyond the market value. Also non-motivated sellers can set unrealistic reserve prices that prevent the property from selling too. It all about executing the "Know". Perhaps Prudential can help with the "Know". We just have to wait and see.





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