The Times of Trenton ran a story today that is not available online entitled, “Practice hides real deal on homes for sale”. The story talks about a practice that just may undermine public trust in Realtors. The practice is designed to hide from buyers how long a house has been on the market and how far the price has fallen in that time. One broker even said it was a “marketing strategy”. If it is a marketing strategy it is dishonest because its primary purpose is to hide the truth about a property. A realtor is skilled negotiator. Doing that job should compensate for length of time a house is on the market or the number of price reductions.
That the market is cooling means buyers are going to be more reluctant than last year to pay the seller’s price. Price reductions are expected. Tougher negotiations are expected too. I would hate to think my colleagues don’t want to earn their commission. It is my hope those doing this stop before any other action becomes necessary.
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