New Jersey Real Estate Digest: Sixty-Second Sold Window

Wednesday, March 21, 2007

Sixty-Second Sold Window

That is the amount of time that sellers have to win over buyers. Just sixty seconds, in which perspective buyers decide if they like the home they are viewing or not. The smart seller will make sure that their home captures as many of the senses as possible in that first minute. To that end, the seller will look at their home with the eye of a potential buyer.
It starts from the street. Curb appeal is essentially how does the home look from the street? Does is distinguish itself or just blend into its surroundings. Is it attractive, eye catching, or buried behind shrubbery and trees. Is the lawn full and healthy or full of crab grass and brown patches? Even with the lawn snow covered, the entrance to the home must be spotless. If there is outdoor lighting make sure it works properly.

From the entry, move on through each room of the house removing clutter and making sure it is spotless. Keep in mind the sixty-second window applies even after the original sixty is gone. That old chair you are not taking to the new home, get rid of it now. Decreasing clutter is the hardest but most essential task in getting a home into “showcase” condition. Usually the longer a seller has lived in a home, the more clutter that home collects – which makes the task of getting rid of clutter all the harder. If necessary rent a storage unit to temporarily house those items that will go to the new home and discard the rest. Remember too that pets and all evidence of their residence, needs to be removed from the house.
Clean it, paint it, repair it, or replace it. Go through the entire house once clutter is removed with this mantra in mind. If it is marked, dirty, or dusty, clean it. If it looks tired, stained, or dingy, paint it. If it is dripping, burnt out, loose, or squeaking, repair it. If it is broken (includes cracked, chipped, or splintered), worn, or leaks, replace it.
Remember in a buyers market there is plenty of choice for buyers. That just means your home is competing with other homes in the area and in the price range. Making the most of that first sixty-second window along with a realistic price are what make buyers sign your contract.

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